Bengaluru

Hello, I'm

Yaswanth Somala

Senior Software Engineer & Module Lead

I build pixel-perfect, accessible, and performant interfaces. My passion lies at the intersection of design and development — bringing thoughtful UI ideas to life through clean, scalable code.

About

Building at the Intersection

Currently at Adcuratio, I lead frontend initiatives — from architecting scalable systems to maintaining reusable UI components. But my contribution extends beyond the UI layer: I design and implement CI/CD pipelines, build internal automations to streamline development workflows, and make architectural decisions that drive long-term scalability.

With over 7 years of experience in React and modern frontend technologies, I've helped companies transform legacy systems, launch high-impact products, and build interfaces that serve millions of users. I believe great software is invisible — it simply works, beautifully and reliably.

Experience

Professional Journey

Adcuratio Media Inc.

April 2026 — Present

Module Lead - 3

  • Led a team of 6 engineers delivering 20+ enterprise features, driving product roadmap execution across multiple ad management platforms.
  • Improved Lighthouse performance score from 62 to 94 by implementing critical rendering path optimizations, image compression, and CDN strategies.
  • Defined and enforced frontend architecture standards, establishing scalable design patterns adopted across all engineering squads.
  • Directed complex module integration across React-based systems, API gateways, and Okta authentication layers.
  • Drove technical hiring and onboarding pipelines; conducted structured interviews and designed role-specific onboarding programs.
  • Championed adoption of a unified design system, reducing UI inconsistency by standardizing component libraries across 5+ portals.
React Lighthouse Critical Rendering Path API Gateways Okta Design System

Adcuratio Media Inc.

October 2024 — March 2026

Module Lead - 2

  • Reduced page load time by 40% through code splitting, lazy loading, tree shaking, and Webpack bundle size optimization.
  • Spearheaded implementation of Lighthouse and Web Vitals monitoring tools to proactively identify and resolve UI performance bottlenecks.
  • Led comprehensive code walkthroughs and performance reviews, improving overall code maintainability and team velocity.
  • Directed complex module integration across React-based systems, REST API gateways, and third-party authentication layers.
  • Played a pivotal role in talent acquisition; screened and onboarded frontend engineers to scale the team.
Code Splitting Tree Shaking Webpack Lighthouse Web Vitals REST API

Adcuratio Media Inc.

February 2023 — September 2024

Module Lead - 1

  • Led a cross-functional team of 4–8 developers, owning sprint planning, task allocation, and on-time delivery of product features across multiple web portals.
  • Architected a modular, reusable component library in React that accelerated feature development across 3+ ad management portals.
  • Enforced engineering best practices including unit testing (Jest), peer code reviews, and automated CI/CD pipelines, reducing post-release defects.
  • Collaborated with product and design teams to translate business requirements into scalable frontend solutions using React and MobX State Tree.
Sprint Planning React Component Library Jest CI/CD MobX State Tree

Adcuratio Media Inc.

April 2022 — January 2023

Senior Software Developer

  • Spearheaded migration of legacy AngularJS modules to React, reducing technical debt and improving application performance by 30%.
  • Architected enterprise-scale ReactJS applications from the ground up using component-driven design, establishing scalable foundations for 3+ portals.
  • Integrated Okta-based Single Sign-On (SSO) enabling secure, unified multi-portal access across the frontend architecture.
  • Embedded Tableau dashboards into React UI, delivering real-time business intelligence and data visualisation to internal stakeholders.
React AngularJS Okta SSO Tableau Migration

Adcuratio Media Inc.

April 2021 — March 2022

Software Developer 2

  • Implemented performance-optimized features while effectively managing technical debt.
  • Developed reusable components and maintained scalability using React best practices.
  • Mentored junior developers on frontend architecture and MobX state management.
React MobX Performance Optimization Mentorship

Adcuratio Media Inc.

April 2020 — March 2021

Software Developer 1

  • Implemented complex features in ReactJS utilizing MobX for efficient state management.
  • Led REST API integration with MobX stores to streamline state updates and data flow.
  • Contributed to Docker-based server deployments, ensuring smooth production rollouts.
  • Collaborated closely with QA and backend teams to ensure high-quality deliverables.
React MobX REST API Docker Collaboration

Adcuratio Media Inc.

January 2019 — March 2020

Junior Software Developer

  • Migrated 150,000+ lines of legacy AngularJS code to React and TypeScript, improving maintainability and performance by 30%.
  • Investigated emerging tools to propose enhancements for application performance.
  • Proactively identified and resolved critical bugs under tight deadlines, ensuring system stability.
  • Developed responsive web designs using HTML, CSS, and JavaScript frameworks.
React TypeScript AngularJS Responsive Design
Best Performer — Runner-Up (Mar 2020)

Adcuratio Media Inc.

October 2018 — December 2018

Intern

  • Assisted in debugging code and troubleshooting technical issues during development cycles.
  • Implemented REST API integrations for ad management workflows.
  • Developed a web application module using AngularJS for creative filtration in campaign creation.
AngularJS REST API JavaScript Debugging
Education

Foundation

Vel Tech Multi Tech Dr. Rangarajan Dr. Sakunthala Engineering College

Bachelor of Engineering (B.E.)

2013 — 2017

Skills

Technical Expertise

Frontend Frameworks & Languages

React.js Angular JS Vue.js Next.js JavaScript (ES6+) TypeScript Python HTML5

State Management, Styling & Tools

Redux MobX MobX State Tree Tailwind CSS Material UI Bootstrap Ant Design GraphQL REST APIs Okta SSO Tableau CI/CD Docker Jest Figma
Projects

Featured Work

Prime Time Video

View Source

A comprehensive OTT (Over-The-Top) web application designed to stream video content. Features user authentication, dynamic content loading, and a responsive interface optimized for various devices.

ReactJavaScriptCSSREST API

Tic Tac Toe

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A classic Tic Tac Toe game implemented with modern web technologies. Demonstrates state management, game logic implementation, and interactive UI design patterns.

JavaScriptHTML5CSS3Game Logic

Weather App

View Source

A weather forecasting application that fetches real-time data from external APIs. Features location-based search, dynamic UI updates, and responsive design for mobile and desktop usage.

ReactAPI IntegrationCSSGeolocation

Portfolio

View Source

My personal portfolio website showcasing professional experience, skills, and projects. Built with modern HTML, CSS, and JavaScript featuring smooth animations, responsive design, and accessibility best practices.

HTML5CSS3JavaScriptResponsive Design
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Let's Build Something Together

Open to discussing new opportunities, interesting projects, or simply connecting with fellow engineers and designers.